Tier III
The Apex Partnership
For: Legacy brands.
Pure performance. Reserved for established brands ready to dominate their category. We stake our income on your profitability — and we wouldn't have it any other way.
Your Setup
Which Account Type Applies to You?
Pricing is the same across account types — this helps us tailor the scope of work to your setup.
Seller Central
You sell directly as a third-party (3P) seller. You control pricing, inventory, and customer relationships.
Seller Central scope:
Includes full listing and account ownership, direct pricing control, and 3P-specific operations such as FBA inventory management and seller health monitoring.
Vendor Central
You sell wholesale to Amazon as a first-party (1P) vendor. Amazon owns pricing and the customer relationship.
Vendor Central scope:
Includes purchase order management, chargeback resolution, AVN negotiations, and catalogue compliance specific to a 1P wholesale relationship.
Hybrid
You operate both 1P and 3P simultaneously, often across different product lines or marketplaces.
Hybrid scope:
Includes unified reporting and strategy across both 1P and 3P channels, with cross-channel alignment to avoid cannibalisation and pricing conflicts.
Fee Structure
Two Ways to Partner
We only make money when you make profit. Choose the structure that fits your business model.
Option A — Profit Tiered
Tier 1 Rate
Tier 2 Rate
Tier 3 Rate
4% of profit
5% of profit
6% of profit
Min. Revenue
$37,500 USD
approx. £28,500
Option B — Flat Rev Share
Rate
3% of revenue
Min. Revenue
$50,000 USD
approx. £38,000
Deliverables
What You Get
Category Dominance Strategy
Full category analysis, white-space identification, and competitor displacement strategy. We are not optimising listings. We are moving the centre of gravity in your category.
Performance-Tied Engagement
Our income is staked directly on your bottom line. No fixed monthly fees. No standard setup fees. We carry the risk because we trust the model.
Full Operational Coverage
Creative, Strategy, Operations, and Advertising, fully managed at the deepest tier. Senior team allocation across every function, every day.
New Product Launches
NPD launches built into the partnership. No new setup fees. New SKUs absorbed into the same performance model from concept to live.
Retail Channel Integration
Wholesale, DTC, and retail partnership strategies coordinated with Amazon to avoid channel conflict and maximise total addressable revenue.
Advanced Advertising
Full-funnel advertising including Amazon DSP, Amazon Marketing Cloud audiences, and Sponsored TV where relevant. Brand defence at scale.
Marketplace Expansion
Global marketplace expansion planned, sequenced, and executed. International compliance, logistics partnerships, and country-specific launch playbooks.
Founder-Level Partnership
Direct, ongoing access to both founders. Strategic, operational, and commercial decisions made at founder level. This is not an agency relationship. It is a partnership.
faqs
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Option A (profit-tiered) suits brands with strong, stable margins where profit-sharing better reflects performance. Option B (flat revenue share) suits brands prioritising simplicity. We'll recommend the best fit on your discovery call.
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We reserve Apex Partnership for established brands with a meaningful trading history and revenue base — typically $37,500+ USD monthly revenue depending on the option chosen.
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Partnership terms are discussed and agreed individually given the bespoke nature of this tier.
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Yes — if your business model changes, we can review and adjust the structure together.
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Profit is calculated based on agreed accounting principles defined at the start of partnership — we'll walk through this in detail during your discovery call.
Ready to Level Up Your
Amazon Presence?
From creative assets to full account management — we're built to scale your brand on Amazon.