WHO WE ARE

We exist to solve very complicated issues that sellers face on a daily basis, and solve them in simple, strategic and effective ways to help clients win on Amazon.

ARES

/ˈeə.riːz/

The ancient Greek god of war and courage.

THE MEANING BEHIND THE BRAND NAME

In our journey as entrepreneurs, we discovered that building a business entails facing numerous battles each day. The trials we encountered made us realise the true essence of perseverance and courage. Just like the ancient Greek god of war and courage, Ares, we embody the spirit of relentless determination to thrive, surpass the competition, and forge a path to success.

Ares serves as our guiding light, reminding us that every challenge we overcome strengthens us and propels us forward. Today, Ares stands as a formidable agency, dedicated to empowering our clients and equipping them with the strategies and tools needed to triumph in their own battles for success. Together, we rise above the ordinary, embracing the exhilarating journey of entrepreneurship with unwavering resolve and unyielding valor.

Our story

Our partnership, born out of serendipity, took us on an extraordinary journey of passion and purpose. As we stumbled upon a British supplement venture on Amazon UK, little did we know that it would become the catalyst for something greater.

Although our initial brand experienced success, the pandemic and logistical hurdles hindered its true potential. We refused to be disheartened by these obstacles; instead, they ignited a fire within us. We conceived an innovative idea: to assemble a team of experts in various facets of Amazon, empowering brands to scale regardless of stock issues or cash flow constraints. Our goal was to be problem solvers, implementers of technical skills, and builders of strategic partnerships, propelling brands to new heights.

We set our sights on disrupting the Amazon space, gradually establishing dominance in each category by expertly managing and integrating brands. Our minds were brimming with hundreds of ideas each day, fueled by our entrepreneurial spirit and fortified by our operational expertise. We embraced a white belt mentality, continuously seeking growth and learning opportunities.

Our ultimate ambition is to emerge as leaders in the industry, providing unwavering assistance to brands across all categories. We yearn to redefine what it means to excel on Amazon, revolutionising the way brands navigate the platform. Working in perfect harmony, our collaboration brings us immense fulfilment. Our individual skill sets seamlessly complement one another, propelling us forward with unstoppable momentum. It all began with assisting a local supplement brand in scaling, and in that moment, we realised the boundless potential we possessed as co-founders. We discovered our ability to achieve remarkable feats and conquer even the most formidable challenges.

Our shared vision and complementary abilities allow us to move mountains and pave the way for unparalleled success. Together, we are forging a path that leads to greatness, leaving an indelible mark on the industry we passionately serve. With every step we take, we inspire others to dream big, overcome obstacles, and rewrite their own narratives. This is our calling, and we embrace it with unwavering determination, boundless enthusiasm, and an unquenchable thirst for excellence.

OUR
values

Lead by example.

We understand that there is no other way to lead than from the front. We cannot lead if we are not willing to do so. We cannot teach or expect anyone to follow our lead if we haven't done the work ourselves and set the standard on what to do and how to do it.

Full-Service Amazon Agency | Los Angeles, US — Go The Extra Mile.

Going the extra mile for customers, co-workers, and the company. We strive to always over-deliver and exceed people's expectations at everything we do.

Best Amazon Service Provider | Europe — Accept Responsibility.

We always accept full responsibility for our actions and performance. When we identify an issue or are given a task, we own that issue or task and see it thru to its completion. We don’t shift blame. Nothing we are aware of is ever someone else’s fault; we always take it fully upon ourselves to make it right.

Amazon Agency | London, UK — Take the initiative.

We do not wait to be told to do something. When we see something that needs to be done... we do it. We always take the initiative to get tasks done without being asked. We are self-driven and look to continually push ourselves forward and do what needs to be done to succeed.

Amazon Agency | New York, US — Build Great Relationships.

Our goal is to build positive, fun and long-term relationships, both internally and externally, and we know that the success of the business is built upon this. Quality, positive relationships are what successful businesses and successful people thrive on.

White belt mentality.

We are always learning and striving to better the company and ourselves. We believe in taking the time to learn things on our own to better ourselves personally and improve our performance. We know that learning is essential to growing and that our personal growth and performance have a direct impact on the company’s growth and performance.

Amazon Storefront & FBA | London, UK — Attention to Detail.

Attention to detail is crucial as it reflects how we do everything in our lives. Personal excellence is a value that we all aspire to build within ourselves as individuals because it influences not only our company but also all aspects of our lives. And it starts with the small details.

Our Impact

Enhancing employee well-being, fostering personal growth, and strong internal culture to achieve industry dominance. We invest in developing future leaders through sessions with Echelon Front by Jocko Willink and sales programs by Brad Lea & Andy Elliot.

Charitable contributions to White Ribbon UK & Bahay Tuluyan Foundation. We donate a percentage of our directors wages to both charities, supporting their causes.

Sponsorship of the Philippines Rugby Team. We proudly support an emerging nation in Rugby, contributing to their growth and success in the sport.

MEET ARES EXPERTS

Leszek

Strategy Director
Leszek, our Director of Strategy, excels as a seven-figure seller, crafting strategies to elevate brands. Working across all departments, he drives success in his role. Passionate about motorbiking and movies, he finds joy in adventure and entertainment during his free time.
Emma

Head of Operations
With 10+ years of Amazon selling experience and former business ownership, Emma brings invaluable expertise. Passionate about process and automation, she ensures streamlined operations with meticulous attention. Her leadership philosophy fosters collaboration, empowering every team member to thrive and deliver quicker, better results aligned with brand objectives.
Mo

Accounts Director
An Amazon expert with 13+ years of experience in brand and PPC management. Mo has successfully managed and grown brands with 8 and 9 figure revenues, as well as helped private label sellers scale up to 8 figure sales. Mo has also helped many offline brands and manufacturers launch on Amazon and turn over 1M+ within 12-15 months of launch. Mo has a deep knowledge of Amazon's algorithms, policies, and best practices, and is passionate about helping Amazon sellers achieve their goals and grow their businesses
Gabrielle

Creative Director
Meet Gabbie, our innovative Creative Director who brings 8+ years of expertise in Amazon listing optimisation to seamlessly fuse artistry and strategy for unrivalled marketplace impact. Outside of work, Gabbie is a devoted mom of two and enjoys creating captivating music for her audience.
Vicky

Advertising Director
With extensive expertise in the Amazon and e-commerce sectors, Vicky excels in brand positioning and the development of comprehensive advertising strategies across diverse categories, from inception to scaling. Additionally, Vicky is an avid enthusiast of Mixed Martial Arts (MMA), embodying the virtues of discipline, diligence, and dedication. His profound appreciation for various metrics, coupled with adept reporting skills, underscores his unparalleled commitment to achieving excellence.
Karl

Prospecting Director
Meet Karl, Prospecting Director of Ares Projects, responsible for generating leads. Reading self help books and swimming, biking and running are his past time. Oh and also winning.
Anj

HR Manager
Anj, our HR Manager, ensures the well-being of the most important resource of Ares Projects–its people. She colors her life by diving to new experiences, absorbing wisdom from all human engagements, and embracing the beauty of the present moment.
Sophie

Executive Assistant
Meet Sophie, our experienced Executive Assistant. Right hand to the Founders, keeping all key members in check and ensuring we perform as Ares Projects to the best of our ability.