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Deliverables
What You Get
Visual Identity System
Colour palette, typography, logo usage rules, and image style — everything your design team needs to stay consistent.
Amazon-Specific Direction
Image style guidance specific to Amazon PDP, A+ Content, and Storefront — not just generic brand rules.
Voice & Tone
Written guidelines covering brand voice, tone by context, and copy dos and don'ts.
Messaging Pillars
The 3–5 core claims your brand leads with — validated against competitor positioning and customer language.
How it Works
Our Process
Brand Audit
We review your existing assets, competitor positioning, and customer language before building anything.
01
Visual Direction
Colour, typography, and image style defined and documented.
02
Copy & Messaging
Voice guidelines and messaging pillars written and validated.
03
Document Production
Full brand guidelines document assembled and designed.
04
Client Review & Revisions
Up to 2 rounds of revisions.
05
Final Delivery
PDF brand guidelines document delivered, ready to share with your team and any future creative partners.
06
faqs
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A logo is one element. Brand guidelines cover how everything works together — colour, type, image style, voice. Without them, every new asset risks looking slightly different from the last.
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Both. We build guidelines that work on Amazon first, but are applicable across packaging, social, and any other channel.
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Yes — we can develop a full brand identity from the ground up or formalise an existing visual direction you already have in mind.
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Brand Guidelines is a standalone product. It's recommended as a starting point before listing images or A+ Content if you don't yet have a consistent visual identity.
Ready to Level Up Your
Amazon Presence?
From creative assets to full account management — we're built to scale your brand on Amazon.