Vidrate
From £10,816 to £1.09 million.
A near-dormant Amazon account, rebuilt and scaled to £1,094,373 — a 10,018% increase — and held at a consistent monthly run-rate.
+10,018%
vs comparison period
£1.09M
total sales
~£285k
monthly run-rate
01 Overview
ViDrate's Amazon account was generating a fraction of its potential — £10,816 in the comparison period.
Ares was engaged to restructure the account and scale it properly. Within the period it reached £1,094,373 — a 10,018% increase — while holding a steady, high monthly run-rate of roughly £285k rather than a one-off spike.
02 The Challenge
Real demand, unrealised.
— Revenue farbelow the brand's — category potential.
— Account structure not built to scale efficiently.
— Content and advertising not converting existing demand into volume.
— No sustained run-rate — sales weren't compounding period to period.
The demand was already there. The account just couldn't carry it.
03 The Approach
Rebuild the account, then scale it.
Growth this size isn't a single lever — it's structure, conversion and advertising moving together, then held steady.
01 — Restructure
Account & catalogue
Rebuilt structure for efficient, scalable growth across the range.
02 — Convert
Content & A+
Optimised listings and A+ Content so more traffic turned into sales.
03 — Scale
Advertising
Rebuilt the campaign structure to grow volume while protecting efficiency.
04 — Sustain
Hold the run-rate
Ongoing optimisation to keep a high, consistent monthly run-rate.
04 Before / After • Detail page
A step-change in scale.
The account moved from inconsistent performance to a structure built for growth — reached by improving traffic quality and control, not by spending more.
Exhibit A — Total business performance, jan-apr
total sales
£1,094,373
vs comparison period
+10,018% ▲
Comparison baseline
£10,816
Monthly run-rate
~£285,000
Sustained
ViDrate moved from a rounding error to over a million in sales — and, just as important, settled into a run-rate built to hold rather than fade.
